our award winning clay provides all-day hold while adding thickness, texture and volume to your hair. humidity + sweat-resistant, clay delivers a workable feel with a real matte finish. this product not only styles hair but also provides nourishing antioxidants that stimulate hair growth and fight dandruff + itchy scalp. 96% said hair clay provided a matte finish* 92% said their hair felt hydrated and nourished* 88% said hair clay provided an all day hold* *based on a 3-week independent trial of 50 people. ages 25-55.