WHAT IT IS: Our spearmint flavoured Pink Toothpaste has been formulated to deliver a complete oral care solution for sensitive teeth. It is designed to remineralize the tooth enamel and provide antibacterial support for your teeth and gums while brushing while gently whitening your pearly whites. SPECIFICS: * Pink toothpaste * Free of parabens, SLS or fluoride. * Remove stains to reveal your natural smile. * Suitable for sensitive teeth and gums. * Cruelty-free & Vegan. INGREDIENTS: Sorbitol, Aqua (Water), Hydrated Silica, Vegetable Glycerin,Calcium Carbonate, Sodium Lauroyl Sarcosinate, Mentha Spicata Crispa Herb Extract, Cellulose Gum, Xanthan Gum, CI 77891, Sodium Benzoate, Dicalcium Phosphate Dihydrate, Sodium Saccharin, Hydroxyapatite, Xylitol, Melaleuca Alternifolia Leaf Extract, Calendula Officinalis Extract, Aloe Arborescens Leaf Extract, Imperata Cylindrica Root Extract, Echinacea Purpurea Extract, CI 17200, CI 19140.