Loftie is a wellness company committed to creating stylish, innovative products that help people rest, relax, and recharge. We focus on supporting healthy sleep because it is one of the most critical elements for physical, mental, and emotional wellbeing, yet also one of the most undervalued. We take a mindful approach to technology, using it to inspire refreshing action instead of endless distraction, and we take a thoughtful approach to design, because any object you bring into your life should be as beautiful as it is beneficial. Our products have won numerous awards including Real Simple’s 2022 and 2021 Sleep Awards; Women’s Health Healthy Sleep Awards 2021; Fast Company’s Home Innovation Awards; NYT Wirecutter’s Best Alarm Clocks.