PRIDE+GROOM was born because we wanted the same level of grooming products for our dogs that we ourselves enjoyed. We looked (hard) but nothing was up to snuff. Or sniff. We could not find an effective way to coif them that was on par with the way we tended to our children, our homes, ourselves. These beloved pets are allowed on the furniture and in our beds, and yet even when fresh from the groomer, we knew they did not smell or feel as good as they could. So leashes in hand, off we went to develop what we believe to be the best shampoos, specialty treatments, and tools on the market. We hope you love what we've made, and from our pack to yours, welcome.