Erlenmeyer is a stationery business that was established in 2015. It offers a range of products, including greeting cards, playing cards, and art prints, all of which feature the work of an Australian artist S. Avi Gray. Avi specialises in fine ink pen and watercolour paintings, and her love of reading and drawing has inspired her to create characters and magical worlds of their own. Her favourite themes include animals, music, architecture, and hobbies.  Erlenmeyer is also the name of Avi Gray's storytelling animal kingdom. It is a futuristic utopia where sentient creatures live in harmony across 12 cities on Earth. All of Avi’s illustrations depict snapshots from this story, showcasing the animal characters that colour the Erlenmeyer world, as well as their culture, values, and way of life.