"We sought to create a healthy, 100% organic and effective product, and truly beautiful colors". As a long time fan of good, beautiful and organic products, we wanted to create a hair color that we would love. A totally organic, entirely plant-based one, effective and good for health and the environment, that our loved ones could use safely. We looked for the right raw materials, people and farmers, worked on the right formula, and developed 6 shades (bye bye purple and orange tones...) for a natural and luminous tone-on-tone result. We tested, re-tested, and started again .... So was TRESSE born, a French plant-based organic hair care brand.