We're Persona, a bold, colourful, luxury and sustainable Egyptian cotton sock brand here to empower everyone to express their true Persona, because we know true happiness comes from feeling comfortable in your own skin! What's so good about Egyptian cotton we hear you ask - well it's (i) softer than regular cotton; (ii) more durable than regular cotton; (iii) kinder to your skin; and (iv) sustainable - seriously, what's not to like?! So join the Persona family and add some luxury colour to your sock drawer!