Her groundbreaking approach to skincare radically transformed the way women and men treat their skin and altered how we view beauty itself. Her ideas, revolutionary for their time, have now become the basis for all modern skincare as we know it. Recognized as a pioneer and innovator of modern day skin treatment, Georgette not only introduced European skincare to the United States, she was also the first in the country to take a comprehensive approach to proper care of the skin, considering the effects of nutrition, exercise, sleep, and sun protection, long before any other cosmetic or skincare brand.