MEET MEKABU, OUR JAPANESE MIRACLE BOTANICAL Our story began with the belief that you don't need to trade off clean beauty for haircare that performs. And you shouldn't need to trade off hydration for volume. We found our answer from the rich seas of Northeastern Japan, where a small, miraculous ocean botanical known as Mekabu has been harvested for centuries by Japanese farmers for its health-giving properties. This marine miracle inspired MASAMI for its ability to deliver weightless hydration for all hair types and textures. MASAMI means "Truly Beautiful". Hydration is Life.