It all started with an idea full of love and our own experiences as parents: We were constantly on the lookout for educational, safe, value-oriented and healthy toys that would help our children develop their own strengths and confidence in themselves - while having fun and learning! We develop each of our products together with a team of experts, focusing on one question: What do children need to be well prepared for their future? How can our toys support parents and educators and prepare children for a great future? We have a great enthusiasm in creating tools and content that prepare children for a great future. It all comes down to this mission as we write songs for strong kids, create educational content, books, ideas for play, and the tools to do it. That's what we're here for and that's what we love!